Step One: Creativity

Let's face it, an article - or any piece of writing for that matter - without even just a twist of creativity can be incredibly boring. Creative writing in general is quite simple, really. In broadest terms, it is simply elaborating on whatever it is you are talking about without lying or stretching the truth. No, we're not after lies here, just creativity. What is it you are writing about? A person, an actor, a musician, an author? Are you writing about a place, or a CD, or a TV show, or a book? Let your subject come ALIVE by using words that pop off the page. Try to get a grasp for who the person really is or what the book is talking about or what the place is showing. Dig deeper than the surface of who or what or where they are and find out what makes them tick. This is creativity. Here is an example taken from Nylon Magazine by Iphgenia Baal on an article about artist Mathew Stone entitled "Grand Illusions":

"The show is a big deal for Stone, who has almost too fast and easily earned himself a name as a D.J. among London's trendier crowds. Plenty of people might namedrop the young idealist without realizing exactly what they were aligning themselves with. However, these arresting and beautiful works leave little doubt that both his passion and his vision are forces to be reckoned with."

The creativity oozing from just these 3 sentences shows much about the subject and leaves little to the imagination on who he is and what he does. This is creativity.