Jeffery Whippo opines that environmental scanning is the internal analysis of the environment. Besides, it includes employee interaction with other employees, employee interaction with management and management interaction with shareholders.
According to him, the process of analyzing the environment to spot the factors that may impact the business is known as Environmental Scanning. It alerts the enterprise to take suitable strategic decisions before it reaches a critical situation.
He considers the fact that analysis of internal environment helps in identifying strengths and weaknesses of an organization. Apart from internal analysis, organizations need to update the core competencies and internal environment as per external environment.
Jeff Whippo believes that environmental scanning aids decision making as it is an important tool in understanding and decision making in all situations of the business. It also enables the firm to select the best option for the success and growth of the firm.
About Jeffery Whippo
An insight into the life of Jeff Whippo, he is a professional educator and developer of people, teams, and leaders. He is a well-educated professional who has attended California Coast University, Boston University, California State Polytechnic University, Community College of the Air Force, and Citrus College.